Born in 1899, Haddon Sundblom grew to over six feet tall
and dominated the commercial art scene for decades. Often
using himself as the model, Sundblom developed the image
of jolly Saint Nick for Coca-Cola
While working for Sundblom's Stevens-Gross advertising
agency in Chicago, Gil Elvgren
refined his vision of wholesome, sexy young women... enjoying
the simple pleasure of a refreshing Coke!
For more information about Sundblom and the history of his Santa
Claus, check out his Dream
of Santa book.