"The idea to use naked girls in Playboy came from serving
in the war - that was the time when pin-ups enjoyed major celebrity
because soldiers pinned up the pictures on the barracks. The
pictures were drawings done by George Petty
or Alberto Vargas, and they were inside
men's magazines. There were also pictures of movie stars like
Betty Grable. The concept behind
the Playboy playmate was the pin-up. I invented the centerfold,
though - both the term and the idea. I put a three-page foldout
in the center of the book so people would open to it - and it
was something sexy. What we created with Playmates was artistic.
We put the girl into a natural setting and introduced the
suggestion of a male presence in the picture ... there would
be a second glass, or a pipe, or a necktie. It was intentionally
a situation that suggested the possibility of seduction."
~ Hugh Hefner